Privacy policy

Last updated: December 2, 2025

This Privacy Policy describes how SnuggliTots (the "Site," "we," "us," or "our") collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from the SnuggliTots website (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information," we are referring to information that identifies, relates to, describes, or can be associated with you.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, shipping address, and email address.

  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.

  • Account information including your username, password, security questions, and other information used for account security purposes.

  • Customer support information including the information you choose to include in communications with us (e.g., when sending a message through the Services).

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Platform Providers who support our Site and Services (e.g., Shopify).

  • Payment Processors who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders.

How We Use Your Personal Information

We use your Personal Information for the following purposes:

Purpose

Description

Providing Products and Services

To fulfill our contract with you, process payments, fulfill your orders, manage your account, arrange for shipping, and facilitate returns/exchanges.

Marketing and Advertising

To send marketing and promotional communications by email and to show you advertisements for products or services that may be of interest to you.

Security and Fraud Prevention

To detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity and to keep our website secure.

Communicating with You & Service Improvement

To provide you with customer support, respond to your inquiries, and improve our Services based on user feedback and usage data.


Cookies

Like many websites, we use Cookies on our Site to power and improve our Site and Services, to remember your actions and preferences, and to run analytics.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please note that removing or blocking Cookies can negatively impact your user experience and may cause some features to work incorrectly or no longer be available.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., payment processing, fulfillment and shipping, IT management).

  • With business and marketing partners to provide services and advertise to you.

  • When you direct, request us, or otherwise consent to the disclosure (e.g., through social media integrations).

  • To comply with any applicable legal obligations (including to respond to subpoenas or similar requests), or to protect or defend our rights.

  • In connection with a business transaction such as a merger or bankruptcy.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies. We are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us using the details below to request that it be deleted.

Security and Retention of Your Information

While we implement security measures, please be aware that no security measures are perfect. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

We retain your personal information only as long as necessary to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights

Depending on your location, you may have some or all of the following rights in relation to your personal information:

  • Right to Access / Know: Request access to the personal information we hold about you.

  • Right to Delete: Request that we delete personal information we maintain about you.

  • Right to Correct: Request that we correct inaccurate personal information we maintain about you.

  • Right to Opt out of Sale or Sharing / Targeted Advertising: Direct us not to "sell" or "share" your personal information.

  • Managing Communication Preferences: You may opt out of receiving promotional emails at any time by using the unsubscribe option in our emails.

You may exercise any of these rights by contacting us using the email address below.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please email us at:

Email: hello@snugglitots.com

For the purpose of applicable data protection laws, we are the data controller of your personal information.